Dan Scheinman is a Senior VP and head of the new Media Solutions Group at Cisco. Many people are wondering why Cisco, which is known for making routers and other network infrastructure, has recently been acquiring social networking and collaboration companies. Dan formerly oversaw Cisco’s M&A efforts, and spearheaded the acquisitions of Linksys and Scientific Atlanta, so it’s not surprising that he’s putting together pieces to make Cisco a major player in the digital media ecosystem. But how do those pieces fit together?

Cisco is a major player in the Internet economy, so their strategy (right or wrong) says something about the current state of the industry. The transformation of media is more than just an issue for content and advertising companies. It has major implications for every layer of the network. In this podcast interview, Dan explains how the digital media landscape is evolving, and what it means for users, equipment vendors, content creators, and service providers.

 

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