I’m Scott Brown, marketing strategist for the Cisco Media Solutions Group. Two aspects of my world, my role as a marketer, and my job in a business unit focused on the digital disruption of media & entertainment, have collided, leaving me wondering: how far apart are the futures of Hollywood and Madison Ave?

For the last 10 years technology companies have been talking about and promising “convergence.” Few would argue that we’re finally in the era of converged voice, video and data (and yes, at least in the beginnings of mobile) networks.

The conversation I’d like to have with you is about the next wave of convergence on the horizon — the convergence of marketing, communications and entertainment content.

Think about it: is the Diet Coke and Mentos video entertainment content, or marketing? Does the video become less entertaining if it had been sponsored by Coke or Mentos? Is a corporate-sponsored social media site just “fun,” or a new channel for connecting/communicating with customers? Today, technology convergence and the digitization of content are blurring the lines between what used to be considered three discrete activities.

If you’re not a purist, you might not care. But if you’re a marketer and wonder how you’re going to build a brand in a world with DVRs, wikis and a general explosion of entertainment options (with its continuing fragmentation of audience), you should care a lot.

It’s not like this issue keeps me up at nights (our newborn does that), but it merits a discussion. I’d love to hear your perspectives on how marketing and your jobs are evolving as a result of the convergence of marketing, entertainment and communications.

Join this conversation and give us your thoughts on:

• Has anything really changed, or is the online world just a new distribution channel for marketers to leverage/incorporate?
• How do you cost-effectively build a national brand when your early adopters are DVRing your ads?
• What is the best role for social-networking communities in your marketing mix? Will there be a backlash against community?
• Does the role of marketing measurement and metrics change in this new world?
• Has the practice of marketing changed in every industry, or just a technology market thing?

Kevin Werbach and Dan Scheinman, general manager of Cisco’s Media Solutions Group, got a head-start on this topic in this Knowledge@Wharton podcast taped to support this conversational theme. Kevin and Dan touch on a wide range of topics from tech market trends to the impact of the digital disruption on the media & entertainment industry, marketers and consumers.