Why is Cisco interested in participating in this year’s Supernova Conference? We’ve got some great people on staff that are looking at significant emerging technology trends. Together, we are committed to creating an open environment for learning about and sharing ideas on technology and business innovation. And, there’s a lot happening. Here’s how I tend to think about the state of the industry and different areas we’d like to explore with you:

Let’s start with the recipe: integrate communication, collaboration, community, and entertainment. Add lots of grass-roots energy. Double content every hour and pepper heavily with uncertainty in business models, and consume it from a fire hose!

The results of this high-energy, information-technology meal affect the way we live, work, learn, and play, as information technology (of all kinds) doubles in price, performance, capacity, and bandwidth every year. Life is going digital and more connected, and content is being produced and ravished at an increasingly rapid pace. It is not a question of if or when it is going to happen. It is happening now, and we have reached a point of critical mass.

With this recipe how do you spell relief for business hurdles and opportunities that are relevant to forward-looking people today? My Cisco® colleagues and I, along with other experts, invite you to join us in conversations where we will share our points of view and ideas around the following topics:

“Regulatory, Dual, or Long-Term Business-Value Driven?” Robert Massoudi ,Cisco Internet Business Solutions Group.

“Future of Marketing,” Scott Brown, Cisco Media Solutions Group - check out his post: “Hollywood and Madison Ave: Separated at Birth?“

“Future of Advertising,” Leszek Izdebski, Cisco Internet Business Solutions Group.

“Business Social Networking: More than a High-Tech Water Cooler” and “The Humanity in the Technology of Business Communications,” Roger Farnsworth, Cisco Executive Thought Leadership Group

We look forward to meeting you in person and continuing our live discussions during the Supernova conference in June in the “Markets and Relationships Connected Challenge,” hosted by Leszek Izdebski; the roundtable discussion, “Regulatory, Dual or Long-Term Business-Value Driven,” hosted by Robert Massoudi; and, Rick Hutley’s participation in the “Does the Network Need an Upgrade?” session..