Are CEO blogs “Marketing 2.0?”
by Tom Mandel
There’s some talk here about Jonathon Schwartz’s blog as an example of ‘conversational marketing.’ Personally, I wonder whether these kinds of blogs aren’t mostly entertainment, “shows.”
Michael Wiley — ex-director of new media at GM and now at Edelman in charge of “me2revolution” (?) — talks about the potential for a senior executive to promote change in his organization by blogging to the public and getting the public talking in comments. That’s a good point. Using marketing as a lever to change an organization, a ricochet effect.
