by supernova
July 10, 2008 at 5:05 am · Filed under
Law and Policy, Podcasts and Video, Session Content, supernova2008
Are we entering an era where individuals gain new control over their public personas, and powerful means to leverage reputations? Or will we be forced to abandon any hope of protecting our privacy and trusting what we encounter online? When is more information the solution… and when is it the problem?
At Supernova 2008, Wharton Professor Andrea Matwyshyn leads a discussion featuring Bruce Schneier (BT Counterpane), Fran Maier (TrustE), and Gerard Lewis (Comcast).
Privacy & Security:
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by supernova
July 9, 2008 at 4:54 am · Filed under
Media and Entertainment, Podcasts and Video, Session Content, supernova2008
Wharton Professor Joel Waldfogel, Chair of the Department of Business and Public Policy, examines the transformation of media in this presentation at Supernova 2008.
Joel Waldfogel:
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by supernova
July 8, 2008 at 11:30 am · Filed under
Marketing and Relationships, Monetization, Podcasts and Video, Session Content, Supernova08
Wharton Professor of Operations and Information Management Kartik Hosanagar speaks at Supernova 2008 on “Recommender Systems: The Present and Future of Personalization Recommendations.”
Kartik Hosanagar:
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by supernova
July 7, 2008 at 6:54 am · Filed under
Media and Entertainment, Podcasts and Video, Session Content, supernova2008
Television dominated media for half a century. Over the last five years, online video has emerged as a disruptive force, which is starting to change passive viewing into a more interactive, personalized, and social experience. What are the new formats, intermediaries, and business models that will drive the continued transformation of TV?
In this session at Supernova 2008, sponsored by sevenload, moderator Liz Gannes (NewTeeVee) leads a discussion fearuing Jeff Coe (sevenload), James Seng (Thymos Capital), and Satish Menon (Yahoo!).
The Media Gets the Message:
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by supernova
July 7, 2008 at 6:54 am · Filed under
Infrastructure and Communications, Podcasts and Video, Session Content, Society and Culture, supernova2008
Cyberspace may be virtual, but it has significant impacts on the physical world. All those computers and devices and networks consume huge amounts of energy. On the other hand, changes in how people live and work in the Network Age could produce significant environmental benefits. This session will examine how the new infrastructure of the connected world can become a solution rather than a problem for environmental sustainability.
Moderator Christina Page (Yahoo!) leads a conversation featring Chris Lloyd (Verizon), Paul Nagel (Control4), Bill St. Arnaud (CANARIE), Brendan Herron (Current Group), and Ivan O’Neill (Southern California Edison).
by supernova
July 4, 2008 at 5:04 am · Filed under
Law and Policy, Podcasts and Video, Session Content, supernova2008
As established governing bodies of various sorts attempt to impose rules and restrictions on the Internet, the Net continues to have its own “constitutional moments,” including many that are bottom up. The Berkman Center’s recently launched Publius Project (http://publius.cc) is an effort to understand how the Internet is actually being governed, and how that might be changing.
In this session at Supernova 2008, Berkman Center executive director Colin Maclay leads a conversation featuring Joichi Ito (Neoteny), Lili Cheng (Microsoft), Susan Crawford (Univ. of Michigan), and Wendy Seltzer (Berkman Center) about how decision-making processes give rise to norms, rules, and “constitutional moments” that affect both our behavior online and ultimately define the nature of the Net.
The Publius Project:
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by supernova
July 3, 2008 at 5:04 am · Filed under
Marketing and Relationships, Podcasts and Video, Session Content, supernova2008
When it comes to marketing innovation, what’s the holdup? Practitioners from leading brands will tell us why it’s been difficult to realize the promise of new digital and social media technologies. With silos forming in the tech community and creative industry, we’ve left it to the brands to figure out how to bring it all together. We’ll explore: Where is the money, and what is really driving innovation? Can you determine the ROI of a relationship? And, how do brands restructure to move forward?
In this session at Supernova 2008, Howard Greenstein (Harbrooke Group) leads a discussion featuring Kiumarse Zamanian (Glam Media), Deborah Schultz (Social Web Strategist and Social Media Advisor to P&G), Hugh MacLeod (GapingVoid), Kerry Chrapliwy (HP), Garrick Schmitt (Avenue A | Razorfish).
Marketing S.O.S.!:
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by supernova
July 3, 2008 at 5:04 am · Filed under
Media and Entertainment, Podcasts and Video, Session Content, supernova2008
Massively multiplayer online games offer glimpses of how social interactions and work will develop in the Network Age. What can they teach us? How can businesses and online communities leverage insights from virtual worlds to develop more effective systems and practices?
In this session at Supernova 2008, Susan Wu (Charles River Ventures) moderates a discussion featuring Douglas Thomas (USC), Dave Elfving (Apple), and Raph Koster (Metaplace).
All the World's a Game:
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by supernova
July 2, 2008 at 2:03 pm · Filed under
Marketing and Relationships, Monetization, Podcasts and Video, Session Content, supernova2008
For all the success of the current wave of online services, a handful of advertising models produce virtually all the revenue. How do things evolve as software merges with Web-based services, and the Net becomes more open, more participatory, and more complex? Will the largest portals and social networks absorb most of the value, or will more-focused players be able to thrive? Will advertising remain the dominant monetization strategy, and if so, how big can the pie grow?
Stephan Zimmermann (McKinsey) leads a discussion featuring Doug Mack (Adobe), Craig Sherman (Gaia Online), and David Kidder (Clickable) about what it takes to monetize successfully in the current environment, and what may change in the future.
by supernova
July 2, 2008 at 1:07 pm · Filed under
Enterprise, Marketing and Relationships, Monetization, Podcasts and Video, Session Content, Speakers, supernova2008
Wharton Professor Eric Clemons, a noted expert on the strategic implications of information technology spoke at Supernova 2008 about monetization models for the next generation of Internet businesses. Due to a medical issue, Eric was unable to fly out to the conference, so he recorded his remarks, and engaged in a live Q&A session via videoconference. His PowerPoint presentation (PDF) is also available.
Eric Clemons:
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Eric Clemons Q&A:
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