Let people know by grabbing this graphic and plugging it into the sidebar of your blog.
Wharton Professor Joel Waldfogel, Chair of the Department of Business and Public Policy, examines the transformation of media in this presentation at Supernova 2008.
Television dominated media for half a century. Over the last five years, online video has emerged as a disruptive force, which is starting to change passive viewing into a more interactive, personalized, and social experience. What are the new formats, intermediaries, and business models that will drive the continued transformation of TV?
In this session at Supernova 2008, sponsored by sevenload, moderator Liz Gannes (NewTeeVee) leads a discussion fearuing Jeff Coe (sevenload), James Seng (Thymos Capital), and Satish Menon (Yahoo!).
Massively multiplayer online games offer glimpses of how social interactions and work will develop in the Network Age. What can they teach us? How can businesses and online communities leverage insights from virtual worlds to develop more effective systems and practices?
In this session at Supernova 2008, Susan Wu (Charles River Ventures) moderates a discussion featuring Douglas Thomas (USC), Dave Elfving (Apple), and Raph Koster (Metaplace).
Leah Culver of Pownce discusses the “oEmbed” standard that first allowed Pownce to put media content from a large number of sites into user’s Pownce pages, and now allows video and photosharing sites to give a standard embed code out to other sites, without the other sites having to change the way they work.
For the user, the result is that they copy a link and the content they want to share is easily embedded.
Link: sevenload.com
 |
I sat down earlier today with Umair Haque, who had been scheduled to present his Manifesto for a Next Industrial Revolution today at Supernova 2008. |
Unfortunately his mother is quite ill and so he was not able to travel from London to be here.
He graciously shared with the Supernova attendees a write-up of the Manifesto, and also made himself available for this interview. Thanks, Umair … and I’ll do my best to do justice to his thinking and message.
Over the past seven or eight years the users of the Internet and the architects and developers of web services have created a new infrastructure and architecture for people to interact and create value in a wide range of human activities. Many have spoken for at least a decade about the transformative power of the Internet, and we have seen at least two waves of innovation develop … the initial dot.com boom and bust and the subsequent arrival of the broadly defined Web 2.0 phenomenon of social computing.
 |
The media industry is changing rapidly with the advent of technology, digitization and connectivity has driven piracy, but the impact of piracy is a hotly debated topic is it a substition or a stimulation. As an economist the first part of this presentation was a series of simple demand curves analyzing a framework that highlights the key question about the effect of the unauthorized use. “Are the folks who get it without paying the folks who would have never paid for it in the past?” |
Shaing might simulate buying because collectively we might buy somethig that indivudually we would not, sampling might induce later buying.
Music what you get downloaded is quick to get and is a very close substitute for what you would otherwise buy and can be used with divided attention (i.e. listening in the background).
Read the rest of this entry »
Howard Greenstein interviews Jeff Coe of SevenLoad.
Link: sevenload.com
UPDATE: In this video, during his panel, Jeff tries to, um, destroy the old paradigm of TV. Literally.
Link: sevenload.com
Nick Douglas interviewed Scottt Beale of Laughing Squid about participating in the social scene, online and off, plus the challenges of the Network Age.
Link: sevenload.com
In this interview with Sevenload CEO Axel Schmiegelow, we learn about the Sevenload team’s vision for how social sharing of media content, user generated content creation, and networks of people around content will reshape the landscape of television over the next five to ten years.
Link: sevenload.com
Please comment and let Axel know what you think.
Though Cable TV has been around since the late 40s as a way to help programming get to places where broadcast signals don’t reach, it was in the early 80s that the popularity of Cable took off. The launch of ESPN in 1979, and Superstation TBS in the mid 70s that gave people a choice of programming different from the three major networks of the time. At this time, ad agencies who were progressive got their clients to dedicate a portion of their media spending to “cable” as opposed to broadcast TV.
This separation exists today. Many brands still allocate budget for commercial buys for cable and broadcast separately, due to the different characteristics of each. Broadcast cuts a wider path, where as cable networks tend to be much more niche targets. In today’s world though, where one can find much better stats about who is watching what, when, and where, many brands are better of just being on specific shows, regardless of where they run, the distinction between cable and broadcast budgets seems quaint.
Not as quaint, however, as the distinction between the advertising or marketing budget and the ‘interactive’ budget. Today, interactive is a part of how a huge percentage of people are exposed to products, brands, recommendations, and especially content. Comscore says that almost 85 million viewers watched over 4.3 billion videos on YouTube in March 2008. That’s over 50 videos per viewer. Quite an audience for your ads. And they can be even more finely targeted than on TV. (Wait, you say, “I don’t see ads on YouTube!” I beg to differ.) Read the rest of this entry »
Twitter feed -- follow it for news and notes.
Supernova 2008 Facebook group.
IRC channel -- live web chat. To get around issue of IRC being blocked at UCSF- use http://is.gd/yKa - MIbbit.com
IT Conversations -- audio podcasts.
2007 Video Interviews by our blogging team.
Powered by WordPress, Fjords04 Web Design Services and project36, based on Qwilm.
