Archive for Mixers
by Isabel Hilborn
March 10, 2008 at 2:50 am · Filed under
Marketing and Relationships, Mixers, Monetization, Social Platforms, Supernova08
Silicon Valley social media entrepreneur Elliot Ng posted at length on Friday about the San Francisco Supernova mixer. He includes some nice crowd shots and more good breakdown of Owyang’s conversation about the Social Graph. Here are some of the insights he picked up on:
- Social Networks will be like air (Charlene Li) - ubiquitous and not locking people in to any distinct provider
- Therefore it may be hard to monetize them (Joi Ito) - the way AOL had to relinquish email “ownership” as it became a ubiquitous service
- Mobile devices will play a large role in the spread of social technology
- Characteristics of social networks in the future (check Ng’s post for his take on this part of the discussion; it’s interesting.)
Other posts about the mixer event from Susan Mernit, insights from Ted Shelton, a cross-post on Brian Solis’ bub.blicio.us, a bit of humor from David Spark, and last but not least, for the heck of it I’ll include Chris Carfi’s tweet.
Here’s the full suite of photos Brian Solis took that night as well.
by Isabel Hilborn
March 9, 2008 at 8:08 pm · Filed under
Mixers, Monetization, Social Platforms, Supernova Announcements, Supernova08
I just wanted to point out several great posts that are out there after last Thursday’s Supernova mixer at Wharton West in San Francisco.
Jeremiah Owyang, web strategist, was a featured discussion leader and posted at length about the evening, including photos. Jeremiah led the audience in a discussion about the Social Graph.
He lists some points that were made by the audience during the discussion, including:
- how to attract and keep participants (good user experience, limit spam, encourage the niche, improve the infrastructure with standards and APIs);
- how social networks can monetize (ads, downloading, subscription, ecommerce, market research);
- and the future of social networks (a few big players and lots of niches, teens drive adoption, mobile, aggregation).
It strikes me that many of these points about social networks are really the same points we could make (and probably have) about websites generally. Plus ca change…
Renee Blodgett posted her thoughts about the other discussion session, led by Internet guru Jerry Michalski, on new business and ad models. Some of the points she picked up on include:
- it’s all about virality or “what catches on”
- catchy jingles that grab the public’s attention rely on everyone watching the same three TV channels and are going the way of the dinosaur
- buying behavior is changing
- future lies in innovation, experimentation, listening, relationships, delivering on your promises
- strongest consumer is women over 30 but funded ideas are coming from men under 25 (Mary Hodder)
Renee then posted some portrait photos she took at the event. My personal favorite is one she didn’t take (because she’s in it). There’s cool-as-a-cucumber Renee looking for all the world like one of the Ramones and Rohit Khare with a skeptical little grin on his face. What was the photographer saying to get this reaction from these two?
I’ll cover some more mixer posts in my next update.
by Kevin Werbach
March 8, 2008 at 12:06 am · Filed under
Mixers, Supernova Announcements, Supernova08
Thanks, everyone, for a stimulating evening! We had a great turnout, and some really interesting and wide-ranging conversations. Not to mention that everyone seemed to be enjoying themselves a great deal.
There were two wide-ranging discussions, on Business in a Networked World (moderated by Jerry Michalski) and Leveraging the Social Graph (moderated by Jeremiah Owyang). What struck me in both conversations was how much uncertainty and disagreement there is about where things are going. We can all see that social technologies and pervasive network connectivity will affect every part of our lives. How, though, isn’t so clear. Will we all use many social networks, or a few? Will mobile phones replace PCs as the nexus of activity? Will we all feel comfortable living our lives in public? Will established companies be able to adapt to the new environment? And will the turbulence in US financial markets halt the growth of Internet-based innovation for the next few years?
All good questions, and I don’t claim to have all the answers. I started Supernova as a forum to consider these kinds of issues. I’m more jazzed than ever to do that at this year’s conference in June.
For those interested, Jeremiah’s slides are available for download. Thanks to Jeremiah, and to Jerry Michalski, for a great job. And thanks to everyone who was there last night.
by briansolis
March 7, 2008 at 8:32 am · Filed under
Mixers, Supernova08
Last night was definitely host to very lively discussions, both inside the presentation rooms and also during the following networking mixer.
Kevin Werbach also captured highlights from the evening with an earlier post.
Guests were treated to two thought provoking and insightful sessions:
Jerry Michalski (Business in a Networked World) and Jeremiah Owyang (Leveraging the Social Graph for Fun and Revenue.)
During each session, the audience was not only passionately engaged, but also extremely participatory. We walked away enlightened and connected. My social graph elevated to new levels thanks to the incredible people I listened to and met that night.
Jeremiah Owyang of Forrester Research
Jerry Michalski
Kevin Werbach
Jeff Clavier
Dave Mathews
David Spark
More of my pictures from the evening are on flickr.
Connect with me on Twitter, Jaiku, LinkedIn, Pownce, Plaxo, FriendFeed or Facebook.
by Isabel Hilborn
March 6, 2008 at 10:26 pm · Filed under
Mixers, Supernova Announcements, Supernova08
Tonight’s Supernova Wharton mixer kicks off the Supernova season. Supernova 2008’s theme, Challenges For the Network Age, gets launched in style with a sold-out conversation with Jerry Michalski and Jeremiah Owyang, social media and Internet industry analysts extraordinaire.
Stay tuned for updates from the mixer!
by Kevin Werbach
May 16, 2007 at 1:57 pm · Filed under
Mixers, Supernova07
Howard Greenstein and David Parmet took some great photos our pre-Supernova mixer in NYC last night. It was a blast. Silicon Valley may get all the attention, but there is no shortage of energy and ideas among the East Coast tech community. Thanks to everyone who came!
Next week, San Francisco. We had to close the registration list for the SF mixer after only a couple days, but please put your name on the waiting list, as we’re trying to free up more space.
by Kevin Werbach
May 15, 2007 at 12:53 pm · Filed under
Mixers, Supernova07
A reminder—the pre-Supernova New York mixer is tonight at Gallery Bar. And our San Francisco mixer is next Wednesday, May 23, at Sugar Cafe.
Both should be a good time, and some excellent networking. See you there!
by Kevin Werbach
May 10, 2007 at 6:12 am · Filed under
Mixers, Supernova07
For those in the Bay Area, we will be hosting a mixer on Wednesday, May 23, in San Francisco. Like the May 15 mixer in New York, this will be an informal opportunity to network with interesting entrepreneurs, executives, press, developers, bloggers, and other industry leaders. Details and RSVP information at:
http://www.socialtext.net/sfmixer
Please be sure to RSVP, as we will have to close the list once we hit the cutoff of the venue.
by Kevin Werbach
May 2, 2007 at 8:39 pm · Filed under
Mixers, Supernova07
We will be hosting pre-Supernova mixers in New York City and San Francisco later this month. These are opportunities to network with a fantastic group of entrepreneurs, executives, investors, and others interested in the areas we address at Supernova. And… an excuse to have a good time!
The New York mixer will be Tuesday, May 15, from 6-9pm. It will be held at Gallery Bar, 120 Orchard St. in Manhattan. If you want to come, please RSVP at:
http://www.socialtext.net/nymixer
The San Francisco mixer will be Wednesday, May 23. Stay tuned for more details.
