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Archive for Monetization

Why the dollar is falling

by Shannon Clark

March 25, 2008 at 2:34 pm · Filed under Monetization, Network Theory, Supernova08

For most of my life the US dollar was strong, the exchange rate with other currencies changed but did so normly only to a small degree, minor shifts for the most part and if there were dramatic shifts they tended to be due to a crisis in the other country, not on the part of the US. The Dollar was worth more than a Canadian Dollar, the Pound was worth more than a US Dollar but typically only about $1.50 or so, and when it was first launched, the Euro was worth less than the US Dollar (I should have invested in Euros as rather quickly it reached parity with the US Dollar).

But in the past year, the US Dollar has fallen, fallen considerably and dramatically and seemingly there is little end in sight. The Canadian Dollar is now at least at parity and is with increasingly frequency worth more than the US Dollar. The Euro is now worth considerably more than one US Dollar.

As I write this $100 US is worth about 50.5 UK Pounds or about 64.75 Euros or about 102 Canadian Dollars.

On the eve of 9/11 a US Dollar was worth 1.10 Euros, today it is worth 64.75.

To put this in another way, on 9/11 if you earned $100,000 a year the equivalent income in Europe would have been $110,000. today an income of 110k euros would be $170,000 US at today’s exchange rates.

Someone who in the US earned $10,000 a month in 2001, would have had to earn 11,000 euros. That same 11,000 euros would now be the equivalent of earning $17,000 a month here in the US. That’s the same as getting an extra $7k a month, or roughly speaking getting a 70% pay raise.

70% if nothing else had changed, if you had started at the same salary in 2001 but decided to get paid in euros not US dollars and hadn’t gotten any raises in that time.

So what has happened? Why has the US Dollar fallen so much, so quickly and with for the most part little awareness on the part of the general US citizens?

There has been a similar, but not quite a dramatic change in the exchange with the UK Pound. Someone who had earned the equal of $100k US in Pounds in 2001 would now have a dollar equivalent salary of about $125,000.

In the case of Canada in 2001 the US Dollar was worth over $1.55 Canadian, someone earning $100k in the US would have had a Canadian salary of $156,000 Canadian. At current exchange rates that would be about $152,000 US, though earlier this year the US Dollar had fallen to as low as being worth $0.90 Canadian.

The change over time is not quite a dramatic against the Japanese Yen, from a dollar being worth 120 Yen in 2001 to being worth about 100 Yen today.

The US Dollar to Israeli Shekel has fluctuated widely since 2001, in 2001 $100k US would have been about 430k in Shekels, now that same level of earning would be about $125k US.

In short for most of the current century everyone in the US would almost certainly have more buying power had early on in this century they had gone to work someplace outside of the US and earned in a currency other than US Dollars. Comparatively speaking people who were at nearly par in terms of levels of earning and income in 2001 have now moved into very different levels of income and buying power.

This is always a bit tricky, to a degree there are other factors that have to measured, better than gross income is likely a comparison of actual take home pay, though since taxes in many countries of the world help cover health care costs unlike here in the US (but here in the US many people receive health insurance and other benefits from employment that don’t show up as earned income) full comparisons are complicated.

But to keep it relatively simple in most cases US incomes on the world stage buy far less today than they would have just less than 7 years ago. Nice (very nice) new car for cash less in most cases.

However though we’re entering into a tough year perhaps, if the financial press is to be trusted, for the most part few parts of the typical American life have gone up by a comparable amount. Gas prices at the pump have risen, here in San Francisco they currently are hovering around almost $4 a gallon for premium, but that continues to be a couple of multiples cheaper than in most of Europe and earlier this year they were down closer to $3.00 though at around these prices about a year ago as my old post shows. In my lifetime the price of gas has gone up considerably, when I had my first car over 16 years ago I recall some days when gas was $1.00 a gallon or less, but that was rare.

Since 9/11 however and even before then the US has been taking a wide range of steps, accelerated since 9/11 which I think are at the root of why the US Dollar has been falling relative to other major currencies. In combination these steps plus a marked decrease in the competence of our government and how it has managed our economy have combined to make the US Dollar something fewer and fewer people want to rely upon as the unit of transactions or the measurement of wealth.

Here are a few of the steps and why I think they have reduced the collective buying power and wealth of the US. And yes, here is where I will start introducing a “networked economics” perspective to this discussion. I’ve been blogging and writing from this perspective for a few years now, here is a post on the value of “used” markets for just one example.

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  1. Much greater friction at US Borders. To visit Canada or the US used to require a drivers license, now it requires a passport. Visiting the US as a tourist was routine for most of the world, now it requires far greater friction, potentially fingerprinting and a much slower and more stressful process. Entering for business, not just tourist reasons has also gotten much harder. In just the past few months major musicians and authors of recently published books have been prevented from entering the US due to “morals” clauses.
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  3. Slow to non-existent visa process has reduced foriegn engagement with US Universities. When highly respected, tenured tracked professors are denied a US Visa (Tariq is instead teaching at Oxford), when scholars are denied entry to participate in major academic conferences being held in the US, we have a serious and growing problem. And as a result schools have trouble attracting and retaining foreign graduate students, and post-graduation those students have more difficulty in getting US work visas.
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  5. Combativeness of US Government both literally in terms of waging two active wars (and a range of other actions across the planet) and more figuratively in terms of enforcement of trade rules and barriers. By withdrawing from countless global treaties (and/or refusing to even negotiate) from Kyoto to the Geneva Convention. Increasingly the US is taking positions on a range of issues that are counter to those of our trading partners - from genetically modified foods to whether or not we trade with Cuba. And we are maintaining trade policies that result in very strange policies - our tariffs on sugar which result in the mass use of corn syrup in US packaged foods to cite just one of many examples (though one of the more egregious). And increasingly we seem to be seeking to force our laws onto the rest of the world - trying to tie our (highly debated) lengthy and particular copyright rules to WTO negotiations.

And there are many other examples.

As a result of all of these factors I think the US in the past decade has become more isolated, more closed to the outside world even as the rest of the world (Europe in particular) is growing less isolated and more connected. The “eurozone” is now far larger than the US. When it is hard to engage with the world - both for US citizens and for non-citizens with the US the result is a much lessened need to use US dollars for those interactions, a much lowered attraction to using dollars.

And that, more so than a public call for a “strong” dollar (as some recent WSJ opinion pieces have called for, ironically by a Bear Sterns economist) is why the dollar has been and continues to fall - the US is decreasingly relevant as a global market and participant because we have increasingly chosen to make it very hard to do business with us, to even engage with us to start to do business.

When we seek to impose our morality on the world - having a “morals” test for even short term work visas, such as for a musician to perform at the Grammy’s something is seriously wrong. When our government seemingly is making political judgments about who can teach even at private universities we lose much more than just an academic voice - whether or not you agree with that particular voice we are shutting out a reasoned engagement with the world.

From a networked economic perspective a unit of currency is a link - a link to that issuing central bank. Using that currency either directly or indirectly (by choosing to engage in trade and contracts denominated in that currency) is embedding a link to that central bank into those transactions. Both parties do so when they feel comfortable with that relationship for the duration of their transaction. With all the barriers we are imposing to engage with us, and simultaneously as we continue to diminish what we sell to the world, we reduce considerably why various people would choose to lock up a relationship with our central bank for a long time.

In short as we erect physical barriers, legal barriers and cultural barriers to engage with the rest of the world we are removing nodes at a rapid pace who might choose to conduct business denominated in US dollars.

For more on my theories of Network Economics, see my blog, Searching for the Moon.

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Will Aggregated Social Graph Mean Privacy Violations?

by Isabel Hilborn

March 11, 2008 at 9:20 am · Filed under Marketing and Relationships, Monetization, Social Platforms, Society and Culture, Supernova08

An article in today’s New York Times ends by saying that 85% of California adults think sites should not track around-the-web behavior for the purpose of ad targeting. The rest of the article describes how many of the major commercial web companies do just that.

There’s a comScore graphic that shows how many times a month companies collect user data: Yahoo collects twice as often as Fox, which collects twice as often as AOL. Google (not including DoubleClick) comes up 4th.

Which web companies collect consumer data

This data, however, doesn’t include information entered on MySpace’s social network pages, and the article doesn’t cover Facebook. Even if web companies aren’t putting two and two together yet, they will be soon.

If we’re not already, we’ll be seeing ads that come to us thanks to a delectable combination of which causes we join on Facebook, which people we befriend on MySpace, which keywords we use on search sites, and what products we buy online… combined of course with our offline data: which magazines we subscribe to, what we buy at the grocery store, and what we put on our credit cards. Is this OK?

Many a social network user’s holy grail is to see social networks aggregated - to quote Jeremiah Owyang,

A movement has been started to allow these relationships to be transplanted from one social network to another. The goal? reduce inefficient adding of relationships, improving the accuracy of the network, and providing users with control and management of their relationship data.

I spent some time several years ago working at Sxip pursuing one aspect of this dream. Kaliya Hamlin of Open ID, the folks who started FOAF, and many others (feel free to help me out by listing in comments) have continued the crusade.

Here’s my question: Is the fight to look at this problem from the user’s perspective a losing battle? When it happens, perhaps it will be the provider’s profit motive that drives it, and the advertisers that benefit. Jeremiah suggests that the benefit to the social network is “increase their number of users”. But isn’t the real benefit “finally make real money by selling user data to the highest bidder to make more targeted ads”?

Can users really retain control of their data, or has the horse already left the barn? Maybe we want to keep our social networks separate after all.

Interested to hear your thoughts.

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More Apres-Mixer Posts

by Isabel Hilborn

March 10, 2008 at 2:50 am · Filed under Marketing and Relationships, Mixers, Monetization, Social Platforms, Supernova08

Silicon Valley social media entrepreneur Elliot Ng posted at length on Friday about the San Francisco Supernova mixer. He includes some nice crowd shots and more good breakdown of Owyang’s conversation about the Social Graph. Here are some of the insights he picked up on:

- Social Networks will be like air (Charlene Li) - ubiquitous and not locking people in to any distinct provider

- Therefore it may be hard to monetize them (Joi Ito) - the way AOL had to relinquish email “ownership” as it became a ubiquitous service

- Mobile devices will play a large role in the spread of social technology

- Characteristics of social networks in the future (check Ng’s post for his take on this part of the discussion; it’s interesting.)

Other posts about the mixer event from Susan Mernit, insights from Ted Shelton, a cross-post on Brian Solis’ bub.blicio.us, a bit of humor from David Spark, and last but not least, for the heck of it I’ll include Chris Carfi’s tweet.

Here’s the full suite of photos Brian Solis took that night as well.

Comments

Last Week’s Mixer an Inspiring Conversation-Starter

by Isabel Hilborn

March 9, 2008 at 8:08 pm · Filed under Mixers, Monetization, Social Platforms, Supernova Announcements, Supernova08

I just wanted to point out several great posts that are out there after last Thursday’s Supernova mixer at Wharton West in San Francisco.

Jeremiah Owyang, web strategist, was a featured discussion leader and posted at length about the evening, including photos. Jeremiah led the audience in a discussion about the Social Graph.

He lists some points that were made by the audience during the discussion, including:

- how to attract and keep participants (good user experience, limit spam, encourage the niche, improve the infrastructure with standards and APIs);

- how social networks can monetize (ads, downloading, subscription, ecommerce, market research);

- and the future of social networks (a few big players and lots of niches, teens drive adoption, mobile, aggregation).

It strikes me that many of these points about social networks are really the same points we could make (and probably have) about websites generally. Plus ca change…

Renee Blodgett posted her thoughts about the other discussion session, led by Internet guru Jerry Michalski, on new business and ad models. Some of the points she picked up on include:

- it’s all about virality or “what catches on”

- catchy jingles that grab the public’s attention rely on everyone watching the same three TV channels and are going the way of the dinosaur

- buying behavior is changing

- future lies in innovation, experimentation, listening, relationships, delivering on your promises

- strongest consumer is women over 30 but funded ideas are coming from men under 25 (Mary Hodder)

Renee then posted some portrait photos she took at the event. My personal favorite is one she didn’t take (because she’s in it). There’s cool-as-a-cucumber Renee looking for all the world like one of the Ramones and Rohit Khare with a skeptical little grin on his face. What was the photographer saying to get this reaction from these two?

I’ll cover some more mixer posts in my next update.

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